OUR STORY
"Having my own brand has always been a dream of mine, and for a long time I believed that was the main reason I kept it going. Of course, that dream is still a big part of it—but along the way I realized something even more meaningful. The support from all of you and the incredible people I’ve met throughout this journey have become just as important. Seeing the lives I’ve touched and knowing that something I created has made people feel confident and good about themselves means everything to me. There’s truly nothing better."
-ASHLEY GILL
In 2017, founder and designer Ashley Gill launched her company in her small West Village apartment in New York City.
Each design reflects Ashley’s personal journey, both as an artist and as a human being. Her lifelong love of art, adventure, and giving back has shaped not only her work, but the way she moves through the world. Years of travel as a designer immersed her in rich colors, textures, and cultures across the globe, inspiring countless collections and leading her to open pop-ups and shops worldwide.
After many years of living as a nomad, Ashley eventually found home in Manchester, Vermont. In this beautiful mountain town, she discovered she didn’t need to follow every rule the fashion world had taught her. She could carve out her own path and still thrive.
With this realization, Ashley introduced a new chapter of her business under her own name, Ashley Gill. While RORA will always be part of her story, this milestone marks the first time she is putting her name directly on her creations.
Ashley has now opened two boutiques in Vermont; Nomad Boutique inside the Kimpton Taconic Hotel, and Ashley Gill & Mara Boutique in the center of town.
If you ever find yourself in Manchester, Vermont, stop in and see the beautiful spaces for yourself.
CHECK OUT THE BELOW TO SEE MORE OF OUR JOURNEY: