The name RORA derives from Aurora Borealis, the Northern lights. A unique phenomenon that inspires people around the world.

RORA was created with a little New York hustle and a side of LA shimmy-shimmy. Our brand allows women to worry less about what to wear and spend more time living! Let us take care of your wardrobe while you conquer your bucket list.

In a world saturated with throw away fashion, we want to add value back to product. Our focus is on quality, fit, and versatility. We travel all over the world for the best fabrics, factories, and inspiration.

Our founder truly believes in living life to fullest and following your dreams. She had a vision and made it a reality by partnering with a team of fellow dreamers swirling around New York City. RORA is the light the industry has been missing.