Meet Our Founder & Creative Director

Ashley Gill is originally from California but is currently living in New York City. Over the years she had many dreams but her love for art and adventure never faded. She attended SFSU for college which is where she found herself creatively. Clothing was always a part of how she expressed herself but during these years it became her passion. She started working at BCBG Max Azria which is where she was introduced to the industry and her love for fashion began. Post college she started working for True Religion Brand Jeans which gave her a different perspective on design and the industry as a whole.

The company moved her around to design for all categories and genders, but she knew she wanted to design something more personal. After working in LA for many years, she moved to New York. The city awakened her and made her realize that her dreams could become a reality. 

With her career growing, she was able to travel to different places all over the world. Through her exposure to different cultures, it changed the way she looked at life and fashion. She knew that she had to start something of her own. In 2017 she launched RORA, to her it is not just another clothing brand but a diary of who she is becoming as an artist and person. The name RORA means sunrise. A fresh start, a warm light, full of optimism and peace. She wants the women that wear her clothing to embrace this feeling. To make customers feel as though the clothing speaks to them personally. She hopes that by sharing her stories and being open to them, they will be inspired to be more fearless in their own lives and style.